Barbie, an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was introduced on March 9, 1959, by Mattel, Inc., a southern California toy company. Ruth Handler, who cofounded Mattel with her husband, Elliot, spearheaded the introduction of the doll.
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On March 9, 1959, Barbie debuted at the New York Toy Fair. The first Barbie wore a black and white striped swimsuit and her signature ponytail. Toy buyers were ...