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Search terms are the words or phrases a user types into a search engine to find information, like on Google or other platforms.
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They can be short, long, specific, or vague, and are also known as search queries.
Here's a more detailed explanation:
What they are:
- Search terms are the words or phrases users input when searching the internet for information.
- They can range from simple words like "Yoast" to more complex phrases like "buy robot vacuum cleaner" or even questions like "how do I train my puppy?".
- In the context of digital marketing, search terms are also important for analyzing how users are searching for your business and its products, says Google Help.
Why they matter:
- They help search engines understand what information users are looking for, which is essential for providing relevant results.
- For businesses, understanding search terms can help them improve their SEO (Search Engine Optimization) and Google Ads campaigns by identifying the terms that are most popular and relevant to their target audience.
- They are also crucial for effectively searching library databases and other resources, as discussed by the University of Exeter LibGuide.
Examples of search terms:
- Informational: "What is the capital of France?"
- Commercial: "best laptops under $1000"
- Transactional: "buy a domain name"
- Navigational: "Log in to Facebook"
Key takeaways:
- Search terms are the foundation of how users interact with search engines.
- Understanding search terms is crucial for effective searching and for businesses looking to improve their online presence.
- They can be single words, phrases, or even questions.
Generative AI is experimental. Learn more
A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.
People also ask
What is a search term example?
A search term, or search query, is the word or phrase someone enters into a search engine to search for on the internet. These can be single words or names, like [Yoast], or a combination of words, such as [buy robot vacuum cleaner], or even complete questions, like [how do I train my puppy?].
What are example search queries?
For example, if you are preparing to purchase running shoes you might use the search query: “What are the best running shoes.” The term “running shoes” would be the primary keyword, but the long-tail search query “what are the best running shoes” gives specific context to the keyword.
What are the most common search queries?
Top 100 Google Searches In the US
Ranking | Keyword | Search Intent |
1 | YouTube | Navigational |
2 | Amazon | Navigational |
3 | Facebook | Navigational |
=4 | Eight Sleep | Navigational |
What are possible search terms?
Search terms are the words or phrases users type into search engines to find information. This could be a Google search: Or a search on another platform, like YouTube or Amazon. Search terms (also known as search queries) can be short or long, vague or specific.
Apr 14, 2025
Jul 26, 2024 · Search terms are the exact words or phrases users enter into search engines to find what they want online.
The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.
Keywords are search terms that express the essence of your topic. They are crucial to an effective search, especially in library databases.
Apr 14, 2025 · Search terms are the words or phrases users type into search engines to find information. This could be a Google search.
Dec 9, 2024 · By using the subject terms in your search you can easily search for related content. The thesaurus will also help you identify broader, narrower ...
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Hello! Environment: Sharepoint Online. I set the following for the search: Site Settings - Search - Result sources. Name: test; Protocol: Local SharePoint ...
Jul 24, 2024 · Adding quotation marks around terms makes sure the database searches the words as a phase or a complete idea and NOT as unrelated words.
Search terms insights help you understand how your customers are searching and engaging with your business on Google. These insights analyze the search ...