However, customers enjoy using AR applications, and they're becoming reliant on the tools to make purchase decisions. For example: 56% of shoppers surveyed by NielsenIQ said that AR gives them more confidence about the quality of a product, and 61% said they prefer to shop with retailers that offer AR experiences.
Mar 29, 2022
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Jun 16, 2022 · Buyer confidence is a critical unmet need brands need to overcome, since 80% of AR shoppers feel more confident in their purchase as a result of ...
1. Two thirds of shoppers think that AR would help them make a better buying decision · 4. 3D content can increase conversion by up to 27.96% on retailer ...
Google's Official Digital Marketing Publication. Marketers are using augmented reality to reinvent shopping. Explore the latest data and insights.
May 27, 2021 · Purchase decisions are spurred by AR: Branded AR experiences increase the likelihood of purchase, particularly in categories like home decor (73 ...
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16%. of retailers use AR for the sales phase. AR helps consumers make buying decisions. After consumers have selected which products will work for them, making ...
Aug 8, 2023 · The experience empowers them with insights that lead to more informed decisions, enhancing customer satisfaction.
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66% of people say they are interested in using AR for help when shopping. Google Consumer AR Survey, Global, 2019. Download. Share. Share this page.
Jul 17, 2023 · 45% of online shoppers find that AR helps them save time when making purchase decisions. Virtual try-ons take much of the guesswork out of "what ...
Aug 26, 2022 · "61% of consumers say they prefer retailers with AR experiences." Customers want to know if the product they're buying will meet their needs.