Cinnabon^® is now one of the world's most-recognized and sought-after brands. You'll find it where you shop, travel, dine and play. In fact, you can even find it on grocery store shelves to enjoy our bakery inspired cinnamon rolls right in your own home.

The cinnamon rolls we know today are thought to have originated in Sweden. There, they are called kanelbulle and are celebrated on October 4th as a national holiday. In the US, cinnamon rolls' popularity began in the southern states and later expanded through the whole nation.

In America, cinnamon buns are covered with a thick coat of sugar icing, but in Scandinavia they are eaten plain or sprinkled with a little pearl sugar. It's also common to see a 'knotted' variety of the bun in Scandinavia along with the more typical snail-like shape.

A cinnamon roll (also known as cinnamon bun, cinnamon swirl, cinnamon Danish and cinnamon snail) is a sweet roll commonly served in Northern Europe (mainly in Nordic countries, but also in Austria, Estonia and Germany) and North America.