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A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney … See more
A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial … See more
Fiction
Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. … See more• Marc Steinberg, Anime's Media Mix: Franchising Toys and Characters in Japan. See more
People mentioned in the articleWikipedia text under CC-BY-SA license WEBNov 22, 2019 · Learn how the world's 25 most successful media franchises generate revenue and adapt to new mediums. See the rankings, revenue sources, and examples of Pokémon, Hello Kitty, Star …
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