Feedforward is the reverse exercise of feedback. It’s the process of replacing positive or negative feedback with future-oriented solutions. In simple terms, it means focusing on the future instead of the past.

Simply put, feedforward focuses on future-oriented solutions. When we give feedforward, we focus on a person's future development rather than critiquing and judging their past performance.

Feedforward is the provision of context of what one wants to communicate prior to that communication. In purposeful activity, feedforward creates an expectation which the actor anticipates. When expected experience occurs, this provides confirmatory feedback.

What is feedforward? Feedforward is a concept that focuses on communicating in the moment or talking about future performance. Marshall Goldsmith popularized the term feedforward, defining it as a “suggestion for the future” to not repeat past mistakes. In some ways, feedforward is the opposite of feedback.